As products in many industries are technologically at the same level, their success depends increasingly on design, since functionality and quality are a given. Still, the question remains open how far certain design features influence the perception of a brand. Taking the example of a car...

Research suggests that in industries where firms compete primarily on the relative merits of their designs, performance feedback from repeated episodes of competitive rivalry often leads firms to focus their resources on progressively fewer design features. Applying Miller and Chen's (1996a,b)...

Companies face a great challenge of balancing both risk and return on par. In today's volatile economic environment, success depends on strategically managing risks. All organisations accept risk in every decision that they take and risk management is therefore it is strategic when done...