Boyle, Kevin J.; Holmes, Thomas P.; Teisl, Mario F.; … - In: American Journal of Agricultural Economics 83 (2001) 2, pp. 441-454
A split-sample design is used to evaluate the convergent validity of three response formats used in conjoint analysis experiments. We investigate whether recoding rating data to rankings and choose-one formats, and recoding ranking data to choose one, result in structural models and welfare...