Showing 21 - 30 of 56,134
Persistent link: https://www.econbiz.de/10014388879
Purpose – This research aims to examine the effects of financial services advertising disclosures by pairing a content analysis documenting how mandatory financial disclosures are presented in mutual fund advertisements with a between-subjects experiment assessing whether inclusion of the...
Persistent link: https://www.econbiz.de/10014905420
Purpose – This research aims to probe the relevance of CSR by testing the relations among consumers' attitudes toward firms' advertising disclosures, attitudes toward CSR practices, perceived trust toward firms, attitudes toward firms, and behavioral intentions. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10015021982
In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels....
Persistent link: https://www.econbiz.de/10013488692
Medication errors occur as a consequence of misunderstandings with abbreviations and symbols (A&S). According to pharmaceutical regulations, A&S should be avoided in medicine package leaflets (PLs). Using a sample of 531 Portuguese PLs, this study aims at: quantifying A&S in PLs, comparing how...
Persistent link: https://www.econbiz.de/10012044436
display terminal 15° and 40°, below horizontal eye level, were taken up for a visually intensive readability task. An … operating parameters to determine optimum readability performance. The results suggested that performance was better at 15 …
Persistent link: https://www.econbiz.de/10011640839
In this paper, we examine whether the readability of different types of corporate risk disclosures influences the risk … nonprofessional investors (NPIs), we find that readability, in conjunction with risk factor type, significantly influences investors …
Persistent link: https://www.econbiz.de/10011996090
We examine howthe verbal complexity of ECB communications affectsfi-nancial market trading based on high-frequency data fromEuropean stock index futures trading. Studying the 34 events between May 2009 and June 2017, during which the ECB Governing Council press conferences covered unconventional...
Persistent link: https://www.econbiz.de/10012111135
Being able to measure the readability of a text with a simple formula is an attractive prospect, and many groups have … been using readability formulas in a variety of situations where estimates of text complexity are thought to be necessary …. The most obvious and explicit use of readability formulas is by educational publishers designing basal and remedial …
Persistent link: https://www.econbiz.de/10009477886
the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit … determine the readability of a sample of worldwide universities' MS and two rankings, i.e., Quacquarelli Symonds World … University Ranking and SCImago Institutions Rankings, to determine their effect on performance. No significant readability …
Persistent link: https://www.econbiz.de/10014525642