Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Hispanic marketing : connectin...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
7
United States
7
Hispanics
6
Hispano-Amerikaner
6
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Marketing
2
Aufsatzsammlung
1
Bevölkerungspolitik
1
Brand
1
Consumer behavior
1
Cross-cultural relations
1
Cultural identity
1
Hispanic
1
Hispanic American consumers
1
Interkulturelle Beziehungen
1
Kulturelle Identität
1
Kulturvergleich
1
Latinos
1
Ländliche Soziologie
1
Markenartikel
1
Market research
1
Marktforschung
1
Massenmedien
1
Mexiko <Bundesrepublik>
1
Online retailing
1
Online-Handel
1
Social Web
1
Social psychology
1
Social web
1
Sozialpsychologie
1
Target group
1
Target marketing
1
Translation
1
Viral marketing
1
Virales Marketing
1
WOM
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Bibliographie
1
Language
All
English
9
Undetermined
2
Author
All
Korzenny, Felipe
11
Korzenny, Betty Ann
4
Chapa, Sindy
3
Armstrong, G. Blake
1
Galvan, Tatiana
1
McGavock, Holly
1
Rodriguez-Mori, Howard
1
Valdez, Carlos
1
more ...
less ...
Published in...
All
Introduction to business communication
2
Journal of advertising research
2
Development and change
1
International and intercultural communication annual
1
International journal of electronic marketing and retailing : IJEMR
1
The interface of business and culture
1
Source
All
ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
Showing
11
-
11
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy
;
Korzenny, Felipe
;
Rodriguez-Mori, Howard
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
