Nghia, Ho Trong; Olsen, Svein Ottar; Trang, Nguyen Thi Mai - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 3, pp. 594-610
Purpose: Adopting the duality approach, this study aims to examine cognitive and affective associations between shopping values, impulse buying tendencies and consumer shopping well-being. In addition, the study also aims to test the moderating role of self-control and compare the proposed...