There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...

Purpose: The primary purpose of this paper is to take an in-depth look at the question of whether liberalizing trade in agriculture can generate dynamic productivity gains comparable to those in the manufacturing sector. Design/methodology/approach: In contrast to the manufacturing sector that...

The study evaluated the influence of the Food and Drug Administration (FDA)'s regulatory action regarding the health benefits of soy-based foods on soy consumption. The results indicated that frequent users of soyfood products who were exposed to the FDA’'s decision would be more inclined to...

In a survey of UK consumers, we elicited their willingness-to-accept (WTA) a discount for GM foods and willingness-to-pay (WTP) a premium for non-GM foods in order to assess their valuation of the non-GM characteristic in food products. Mean WTA exceeds mean WTP, a finding that suggests the...

A two-stage decision model is developed to assess the effect of perceived soy health benefits on consumers' decisions with respect to soy food. The first stage captures whether or not to consume soy food, while the second stage reflects how often to consume. A conceptual/analytical framework is...

The market for functional foods in industrialized nations has shown rapid growth over the last decades, sales being estimated at $9 billion in 1995. The emerging market economies of Central and Eastern Europe provide a unique opportunity to study consumer behavior regarding the consumption of...