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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira - In: Journal of marketing for higher education 33 (2023) 2, pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
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University reputation, brand attachment and brand personality as antecedents of student loyalty : a study in higher education context
Kaushal, Vikrant; Ali, Nurmahmud - In: Corporate reputation review : an international journal 23 (2020) 4, pp. 254-266
Persistent link: https://www.econbiz.de/10012404595
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The antecedents affecting university reputation and student satisfaction : a study in higher education context
Qazi, Zubaida; Qazi, Wasim; Raza, Syed Ali; Yousufi, … - In: Corporate reputation review 25 (2022) 4, pp. 253-271
Persistent link: https://www.econbiz.de/10013463268
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Does reputation lead to student loyalty? : the case of a private higher education institution, a state university, and a local college
Lacap, Jean Paolo; Cortez, Jaime V. - In: The South East Asian journal of management 17 (2023) 2, pp. 26-49
Persistent link: https://www.econbiz.de/10014429021
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The role of co-creation activities, trust and gender on higher education marketing performance
Sutarso, Yudi; Halim, Rizal Edy; Balqiah, Tengku Ezni; … - In: European research studies 20 (2017) 3A, pp. 825-845
Persistent link: https://www.econbiz.de/10012219111
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What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 428-451
Persistent link: https://www.econbiz.de/10009776155