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Credible effects : the impact of disclosure of material connections within online product reviews

Steward, Michelle D.; Burns, Alvin C.; Morgan, Felicia N.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 353-368

Persistent link: https://www.econbiz.de/10012534313

Pawsitively powerful : why and when pet influencers boost social media effectiveness

Di Cioccio, Martina; Pozharliev, Rumen; De Angelis, Matteo - In: Psychology & marketing 41 (2024) 7, pp. 1614-1628

Persistent link: https://www.econbiz.de/10014555635

Audit practice transparency and audit survival

Ponphunga, Usaporn; Jhundra-indra, Pratanporn; … - In: Journal of international business and economics : JIBE 14 (2014) 4, pp. 7-26

Persistent link: https://www.econbiz.de/10011283315

Does the reporting of critical audit matters affect nonprofessional investors' perceptions of auditor credibility, information overload, audit quality, and investment risk?

Carver, Brian; Muriel, Leah; Trinkle, Brad S. - In: Behavioral research in accounting 35 (2023) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10014313470

Tracing social influence in responses to strategy change in an online community

Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375

Persistent link: https://www.econbiz.de/10010387289

Identifying customer needs from user-generated content

Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011999542

The impact of word-of-mouth communication on attribute evaluation

Lim, Boon C.; Chung, Cindy - In: Journal of business research : JBR 64 (2011) 1, pp. 18-23

Persistent link: https://www.econbiz.de/10008806367

Examining the information value of virtual communities : factual versus opinion-based message content

Archer-Brown, Chris; Piercy, Niall; Joinson, Adam N. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 421-438

Persistent link: https://www.econbiz.de/10009761854

Group buying : a new mechanism for selling through social interactions

Jing, Xiaoqing; Xie, Jinhong - In: Management science : journal of the Institute for … 57 (2011) 8, pp. 1354-1372

Persistent link: https://www.econbiz.de/10009297013

The Informational Value of Employee Online Reviews

Symitsi, Efthymia - 2020

This paper investigates the informational value of online reviews posted by employees for their employer, a rather untapped source of online information from employees, using a sample of 349,550 reviews from 40,915 UK firms. We explore this novel form of electronic Word-of-Mouth (e-WOM) from...

Persistent link: https://www.econbiz.de/10012852691

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