Narrow search
Showing 191 - 200 of 28,967
Cover Image
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: Service business 17 (2023) 2, pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Cover Image
Effect of brand equity on consumers' word-of-mouth behaviour in herbal market in Ghana
Oppong, Peter Kwasi; Mensah, John; Addae, Matilda - In: African journal of business and economic research : AJBER 17 (2022) 3, pp. 191-212
Persistent link: https://www.econbiz.de/10014336063
Cover Image
Ethical influence of social media by academic communities
Vijayalakshmi, M.; Somashekar, C.; Desai, Preeti S.; … - In: International journal of business and systems research … 17 (2023) 5, pp. 587-602
Persistent link: https://www.econbiz.de/10014435588
Cover Image
Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor; Goh, Kim Huat; Kawasaki, Shota - In: Human resource management 61 (2022) 5, pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
Cover Image
International earnings announcements : tone, forward-looking statements, and informativeness
Henry, Elaine; Thewissen, James; Torsin, Wouter - In: The European accounting review 32 (2023) 2, pp. 275-309
Persistent link: https://www.econbiz.de/10014299260
Cover Image
Experiments on the value of information in simulated marketing environments
Green, Paul Edgar; Robinson, Patrick J.; FitzRoy, Peter T. - 1967
Persistent link: https://www.econbiz.de/10000577839
Cover Image
Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Cover Image
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
Heuser, Uwe Jean (ed.); Spoun, Sascha (contributor) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003881467
Cover Image
Networked marketing
Vana, Alin Sergiu - 2009
Persistent link: https://www.econbiz.de/10003898419
Cover Image
Aspekte und Ausprägungen des viralen Marketing im Internet
Reiter, Kornelia - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003427408