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Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Keefer, Philip
48
Svensson, Lars E. O.
45
Green, Paul E.
39
Herrmann, Andreas
37
Decker, Reinhold
34
Homburg, Christian
33
Hruschka, Harald
33
Huber, Frank
33
Levine, Paul
31
Wildner, Raimund
30
Bordo, Michael D.
29
Berekoven, Ludwig
28
Kumar, V.
28
Mendonça, Helder Ferreira de
28
Montes, Gabriel Caldas
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Bauer, Hans H.
25
Cukierman, Alex
25
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Haan, Jakob de
24
Kotler, Philip
24
Sarstedt, Marko
24
Aaker, David A.
23
Eisend, Martin
23
Sheth, Jagdish N.
23
Wind, Yoram
23
Albers, Sönke
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Freytag, Andreas
21
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Lehmann, Donald R.
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European Productivity Agency
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European Society for Opinion and Marketing Research
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American Marketing Association
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Springer Fachmedien Wiesbaden
47
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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OECD
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Bank of Canada
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IGI Global
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Verlag Dr. Kovač
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Edward Elgar Publishing
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Universität Mannheim
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Friedrich-Schiller-Universität Jena
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GfK-Nürnberg e.V.
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Nielsen Company
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Danish Technological Institute
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Department of Economics and Business, Universitat Pompeu Fabra
5
European Central Bank
5
European Commission / Directorate General for Education and Culture
5
European University Institute / Department of Economics
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Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
220
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
NBER working paper series
135
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135
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
118
International journal of market research : JMRS ; the journal of the Market Research Society
115
Journal of advertising research
105
Europäische Hochschulschriften / 5
102
Journal of the Academy of Marketing Science
101
Tourism management : research, policies, practice
101
Discussion paper / Centre for Economic Policy Research
93
Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Journal of marketing communications
69
Esomar congress
68
Marketing : ZFP ; journal of research and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Information systems research : ISR
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
IMF working papers
61
Gabler Edition Wissenschaft
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
672
RePEc
652
Other ZBW resources
360
EconStor
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BASE
32
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OLC EcoSci
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28811
Absatzplanung in der Praxis
Gutenberg, Erich
(
ed.
)
-
1962
Persistent link: https://www.econbiz.de/10014343407
Saved in:
28812
Elementare Statistik für Marktforscher
Weber, Pierre
-
1964
Persistent link: https://www.econbiz.de/10014343477
Saved in:
28813
Marketing-Planspiel MB-2
Bleicher, Knut
-
1964
Persistent link: https://www.econbiz.de/10014452762
Saved in:
28814
Marktforschung
zwischen Wissenschaft und Praxis : [Die Vortr. wurden anlässl. d. Jahrestagung d. Bundesverb. Dt. Marktforscher e. V. am 24. Okt. 1968 in Köln gehalten.]
Fröhner, Rolf
;
Erhard, Ludwig
;
Munte, Hans Herbert
-
1970
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10014454986
Saved in:
28815
Marktforschung
für Kaufeigenheime und Kaufeigentumswohnungen : Möglichkeiten u. Grenzen
Köhler, Manfred M.
-
1973
Persistent link: https://www.econbiz.de/10014455696
Saved in:
28816
Leitfaden zur Durchführung der Bedarfsforschung in den Großhandelsbetrieben"Waren des täglichen Bedarfs"
Dlouhy, Walter
;
Schimizek, Bernd-Dieter
-
1972
Persistent link: https://www.econbiz.de/10014455830
Saved in:
28817
Zukunftsaspekte der Fertigung : Ergebnisse einer Primärerhebung
Strothmann, Karl-Heinz
(
contributor
)
-
Freie Universität Berlin / Institut für Markt- und …
-
1977
Persistent link: https://www.econbiz.de/10014459116
Saved in:
28818
Optimale Vertriebsgestaltung : Marketingkonzeption und elektronische Datenverarbeitung
Martin, Ferdinand
(
contributor
); …
-
1965
Persistent link: https://www.econbiz.de/10014439636
Saved in:
28819
Grundfragen der Warenzirkulation im Sozialismus
Fabiunke, Günter
;
Hofmann, Peter
;
Köppert, Willi
; …
-
1973
Persistent link: https://www.econbiz.de/10014439666
Saved in:
28820
Theory in marketing : selected essays
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
)
-
1950
Persistent link: https://www.econbiz.de/10014418430
Saved in:
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