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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam; Bhat, Savita - In: Journal of promotion management : JPM 24 (2018) 1, pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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Understanding repurchase intention of Airbnb consumers : perceived authenticity, electronic word-of-mouth, and price sensitivity
Liang, Lena Jingen; Choi, H. S. Chris; Joppe, Marion - In: Journal of travel and tourism marketing 35 (2018) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10011885969
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The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei; Qian, Da; Zhu, Lin - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
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Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
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Zur Glaubwürdigkeit von Influencern im Influencer Marketing
Waldhoff, Kimberly; Vollmar, Bernhard - 2019
Persistent link: https://www.econbiz.de/10012163071
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Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
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The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
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eWOM via social networking site : source versus message credibility
Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
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Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews : the mediating role of reviewer crediblity
Ketron, Seth - In: Journal of business research : JBR 81 (2017), pp. 51-59
Persistent link: https://www.econbiz.de/10011771588
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Acceptance and forwarding of electronic word of mouth
Mahapatra, Sabita; Mishra, Abhishek - In: Marketing intelligence & planning 35 (2017) 5, pp. 594-610
Persistent link: https://www.econbiz.de/10011774521