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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.; Tapsell, Linda; Andrews, Kelly L.; … - In: Australasian marketing journal 17 (2009) 4, pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
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Young adults' food motives : an Australian social marketing perspective
Piggford, Tegan; Raciti, Maria; Harker, Debra; Harker, … - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10003700761
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Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana; Marinova, Dora; Raphaely, Talia - In: Social and sustainability marketing : a casebook for …, (pp. 345-384). 2022
Persistent link: https://www.econbiz.de/10013463413
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The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran; Basu, Ambar - In: Health marketing quarterly 27 (2010/11) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
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Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
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No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias; Orazi, Davide Christian - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
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A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine; Payne, Simon; Codling, Saoirce; … - In: Health marketing quarterly 41 (2024) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10014575143