Rhee, Jay Hyuk; Bohnsack, René; Lee, Sam - In: The role of corporate sustainability in Asian …, (pp. 119-143). 2017
In this chapter, we provide an in-depth observation on the case where a corporation proactively react to social needs and adopt them into its sustainability strategy. In particular, we focus on a case of Hyundai Motor Company (HMC) and its CSR activities that foster social enterprises. By...