Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International Journal of E-Business Research (IJEBR) 9 (2013) 3, pp. 38-59
The research described in this article is motivated by the need to provide models and frameworks that would guide online web-stores in their platform provisioning and customer retention. The authors propose the e-tailer Platform Functionality Model (ePFM) for modelling the requirements of...