Ju Kwon, Hyun; Joshi, Preeti; Prier Jackson, Vanessa - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 529-538
Purpose – The purpose of this paper is to identify demographic variables affecting consumers' perception of fashion web site attributes. Design/methodology/approach – Descriptive analysis, factor analysis, Cronbach's alpha, t ‐test, analysis of variance (ANOVA), and Scheffe test for post...