Vekeman, Andy; Meulders, Michel; Praet, Alain; colpaert, Jan - Faculteit Economie en Bedrijfswetenschappen, … - 2012
We provide a contingent valuation of a major cycling event, viz. the Tour of Flanders. Starting from survey data, we use a Bayesian method to derive the distribution of Flemish individuals’ willingness to pay for the event. We relate the individual figures to explanatory factors and find that...