The main problem on the Internet is not having access to information, but the way in which the information is filtered and selected appropriately. Because the Internet is a huge reservoir of information which does not benefit from the services of a librarian or a catalogue, the search engines...

The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the...

The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very...