Ghafele, Roya; D. O’Brien, Robert - Volkswirtschaftliche Fakultät, … - 2012
Despite its rising popularity, open innovation has received relatively limited attention in the discussion of how to implement ‘green’ innovation, a fact which is of particular relevance within the context of the Rio+20 summit 2012. The GreenXchange (GX), which was launched in 2010 by Nike...