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Technology has changed company activity. It has equipped companies with elements which give them better and greater knowledge of their target audiences and clients. Within the commercial scope of organizations, it is important to understand which factors explain the use of technology. In this...
Persistent link: https://www.econbiz.de/10013090146
Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of relevance has been undertaken to understand the Indian Consumers. It is believed that the Indian metropolitan consumers are fairly homogeneous in nature. In this paper, we report the...
Persistent link: https://www.econbiz.de/10013069706
This paper investigates the role of discount travel agencies such as Priceline and Hotwire in the market segmentation of the hotel and airline industries. The distinct feature of these agencies is that they conceal important characteristics of the offered services, such as hotel locations or...
Persistent link: https://www.econbiz.de/10012726130
Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...
Persistent link: https://www.econbiz.de/10012958067
In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...
Persistent link: https://www.econbiz.de/10012961169
Social marketing is a relatively young marketing approach in Hungary in spite of the fact that the country is now facing many social and environmental problems. Therefore, a comprehensive research on social marketing issues was required to identify the major social and environmental issues in...
Persistent link: https://www.econbiz.de/10012961487
Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Therefore, many companies may...
Persistent link: https://www.econbiz.de/10012907537
The key objective of this paper is to find out factors affecting market segmentation of fashion house business in Bangladesh based on customer behaviour. For the purpose of the study, a judgment sampling of 200 customers from the entire populations has been targeted. Data collected in randomly...
Persistent link: https://www.econbiz.de/10012942823
Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks based on consumers' self-reports. However, consumers are likely to overstate the effect that these labels have on their purchasing behavior. Moreover, existing consumer...
Persistent link: https://www.econbiz.de/10012864745
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10012971780