Marketing has a tradition in conducting scientific research with cutting-edge techniques developed in management science, such as data envelopment analysis (DEA) (Charnes et al. 1985). Two decades ago, Kamakura, Ratchford, and Agrawal (1988) applied DEA to examine market efficiency and consumer...

Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

In order to be healthy, people need essential amino acids, carbohydrates, essential fatty acids and not less than 28 vitamins and minerals. The fish is a healthy protein source with a special nutritional value, rich in essential nutrients: proteins, amino acids, vitamins A, B6, B12, D, and...

This paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...

In the centre of attention of Recovery Plan of the EU for period 2010-14 are, so called, “smart investments” which, during long-term, should ensure higher growth and sustainable prosperity. "Smart investments" mean investments in research and development (R&D) and investments in education...

The article is devoted to marketing researches, which widely use methods of sociological research, statistics.

This paper reveals the main findings of two research studies carried out in cooperation with the University of Finance and Administration in Prague within the realization of research projects focused on the needs of businesses. The research in smalland medium- sized enterprises was looking into...

Consumer`s health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...