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Kommunikationsmanagement : Strategien, Wissen, Lösungen

Bentele, Günter (contributor) - 2002

Persistent link: https://www.econbiz.de/10001607812

Deutsche Standards

Köln : Dt.-Standards-Ed.; [Wiesbaden] : [Gabler]; … - 1.1998 - 15.2012; damit Ersch. eingest.

Persistent link: https://www.econbiz.de/10001514542

Taschenbuch der Öffentlichkeitsarbeit : Public Relations in der Gesamtkommunikation

Reineke, Wolfgang (contributor); Eisele, Hans (contributor); … - 2000 - 3., neubearb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10001410949

Public relations : [Kommunikationsziele ermitteln, umsetzen und überprüfen, Kommunikation mit Mitarbeitern und Journalisten, PR rundum: von Aussendung bis Zeitung]

Adlmaier-Herbst, Dieter Georg - 2003 - 2., völlig überarb. Aufl.

Persistent link: https://www.econbiz.de/10001769396

Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Lei...

Zerfaß, Ansgar (ed.); Bentele, Günter (honouree) - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003678218

The Corporate Reputation of Multinational Corporations : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

Huber, Cathrin - 2018

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but...