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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin; Sousa, Simona de; Mbuyu, Marcelle; … - In: The international review of retail, distribution and … 26 (2016) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
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The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs
Elwalda, Abdulaziz; Lu, Kevin - In: Journal of customer behaviour 15 (2016) 2, pp. 123-152
Persistent link: https://www.econbiz.de/10011655560
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The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa; Scuderi, Alessandro - In: International journal of electronic marketing and … 7 (2016) 4, pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
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Effect of eWOM valence on online retail sales
Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
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When good WOM hurts and bad WOM gains : the effect of untrustworthy online reviews
Reimer, Thomas; Benkenstein, Martin - In: Journal of business research : JBR 69 (2016) 12, pp. 5993-6001
Persistent link: https://www.econbiz.de/10011597677
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Prominence and interpretation of online conflict of interest disclosures
Jensen, Matthew L.; Yetgin, Emre - In: Management information systems : mis quarterly 41 (2017) 2, pp. 629-643
Persistent link: https://www.econbiz.de/10011690007
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India
Kala, Devkant; Chaubey, D. S. - In: International journal of services, economics and management 9 (2018) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10011989224
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A room of one's own : need for uniqueness counters online WoM
Chark, Robin; Fong, Lawrence Hoc Nang; Tang, Candy Mei Fung - In: The Cornell hospitality quarterly 60 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012106837