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Sales channel strategies for international expansion : the case of large companies in the European PC industry
Gabrielsson, Mika - 1999
Persistent link: https://www.econbiz.de/10001435940
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Turning strategic network resources into performance : The mediating role of network identity of small‐ and medium‐sized enterprises
Partanen, Jukka; Kauppila, Olli‐Pekka; Sepulveda, Fabian - In: Strategic Entrepreneurship Journal 14 (2018) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10012084802
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An intercultural, interpersonal relationship development framework
Koponen, Jonna; Julkunen, Saara; Gabrielsson, Mika; … - In: International Marketing Review 38 (2021) 6, pp. 1189-1216
Purpose: The purpose of this paper is to explore how business-to-business (B2B), intercultural, interpersonal salesperson–customer relationships develop using the lens of identity management theory (IMT; Imahori and Cupach, 2005). Design/methodology/approach: The research uses qualitative...
Persistent link: https://www.econbiz.de/10012639616
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Survival and growth of born globals : age, resources, capabilities and lateral rigidity
Gabrielsson, Mika; Gabrielsson, Peter - In: Perspectives on internationalization and international …, (pp. 90-102). 2008
Persistent link: https://www.econbiz.de/10003729454
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Customer dependence in a globalizing industry : the case of Nokia dependent subcontractors
Salonen, Anna; Gabrielsson, Mika - In: Perspectives on internationalization and international …, (pp. 180-193). 2008
Persistent link: https://www.econbiz.de/10003729463
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NK Cables invades Eastern Europe
Gabrielsson, Peter; Gabrielsson, Mika - In: Successfully doing business/marketing in Eastern Europe, (pp. 184-191). 2008
Persistent link: https://www.econbiz.de/10003788619
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Born globals : how to reach new business space rapidly
Gabrielsson, Mika; Kirpalani, Vishnu H. - 2009
Persistent link: https://www.econbiz.de/10003834440
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Globalization of business : a review and analysis of effective global strategies
Kirpalani, Vishnu H.; Gabrielsson, Mika - In: Globalization of business : theories and strategies for …, (pp. 71-89). 2008
Persistent link: https://www.econbiz.de/10003834926
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International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Gabrielsson, Peter; Gabrielsson, Mika; Gabrielsson, Hannele - In: International business review : the official journal of … 17 (2008) 6, pp. 714-728
Persistent link: https://www.econbiz.de/10003796357
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The globalization strategies of born globals : Finnish wireless technology companies
Laanti, Riku; Gabrielsson, Mika; Gabrielsson, Peter - In: Internationalization and management of foreign operations, (pp. 35-53). 2006
Persistent link: https://www.econbiz.de/10003486583