Consumer value may be defined as a tool to measure the prolonged satisfaction and an on-going propensity to buy the product and services. Though there are many issues floating in an on-going debate about the consumer value, it may be argued that the consumer value in terms of the level of...

Brands are successful because people prefer them to ordinary products. In addition to the psychological factors already mentioned, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the decisions the way in which...

Electricity demand response refers to consumer actions that change the utility load profile in a way that reduces costs or improves grid security. The focus of demand response has mainly been on the commercial and big industrial sectors because of the large demand reduction that they can offer...

In the paper entitled: “Strategy of consumer behavior of the elderly on the market of consumer foods and services” the subject matter for analysis was deemed to be the consumer behavior of the elderly. The author is searching for the answer to the following questions: What are the specifics...

At times, imported brands have become linked with animosity and cultural clashes. This study investigates the influence of consumer animosity on the purchase behaviour of Egyptian consumers regarding Israeli products. Using a large sample of 776 consumers, the animosity model of foreign product...

This study has focused on the customers’ perceived risk and its influence on consumers’ attitude towards retailer bands in Malaysian hypermarkets from customers’ behavioural perspective. An adapted survey questionnaire was used for data collection. Total 400 questionnaires were distributed...

In the present work I presented the risk of poverty in Romania considering the economic and social determination. I highlighted that poverty in Romania, is a mix of economic, educational, cultural etc. factors and reinforced by the lack of family or social support. Among the most significant...

This paper uses a unique dataset collected among inhabitants of Amsterdam, to study the dynamics in the consumption of cannabis and cocaine.If people start using these drugs they are most likely to do so at age 18-20 for cannabis and age 20-25 for cocaine.An analysis of the starting rates shows...

Tourism is considered to be an important branch of the Romanian economy. However, its contribution to the GDP is extremely low. Inbound tourism is reduced, the sole indicator which is constanly increasing being the number of Romanian tourists who travel abroad. We assume that a good way of...