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Direktvertrieb als Kundenbindu...
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5,505
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1,745
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Bruhn, Manfred
115
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108
Kumar, V.
80
Verhoef, Peter C.
63
Krafft, Manfred
61
Huber, Frank
58
Han, Heesup
54
Hollebeek, Linda D.
51
Bauer, Hans H.
49
Herrmann, Andreas
49
Piller, Frank T.
46
Stauss, Bernd
45
Palmatier, Robert W.
44
Kleinaltenkamp, Michael
39
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
37
Thaichon, Park
35
Van den Poel, Dirk
35
Belz, Christian
34
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Wilde, Klaus D.
33
Neslin, Scott A.
32
Prentice, Catherine
32
Wiedmann, Klaus-Peter
32
Wirtz, Bernd W.
32
Mittal, Vikas
31
Töpfer, Armin
31
Eggert, Andreas
30
Reichwald, Ralf
30
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Grewal, Dhruv
29
Holland, Heinrich
29
Loureiro, Sandra Maria Correia
29
Georgi, Dominik
28
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Springer Fachmedien Wiesbaden
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Deutscher Dialogmarketing Verband
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National Bureau of Economic Research
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IGI Global
17
Université Paris-Dauphine (Paris IX)
15
Deutscher Direktmarketing-Verband
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American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
9
Erasmus Research Institute of Management
8
Haufe-Lexware GmbH & Co. KG
8
Verlag Dr. Kovač
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Fördergesellschaft Marketing an der Universität Augsburg
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Harvard Graduate School of Business Administration
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Universität St. Gallen
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Verlag Franz Vahlen
6
AMACOM
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Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
5
Springer-Verlag GmbH
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Universität Mannheim
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
HAL
4
Siegfried-Vögele-Institut <Königstein, Taunus>
4
Springer Gabler <Firma>
4
Technische Universität Dresden
4
Wiley-VCH
4
David Shepard Associates
3
Deutscher Dialogmarketing Verband e.V.
3
Econometrisch Instituut <Rotterdam>
3
European Association of Agricultural Economists - EAAE
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
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Journal of business research : JBR
662
Journal of retailing and consumer services
594
Industrial marketing management : the international journal for industrial and high-tech firms
409
International journal of hospitality management
299
SpringerLink / Bücher
294
The journal of services marketing
225
The journal of business & industrial marketing
215
The service industries journal
187
Journal of the Academy of Marketing Science
175
Journal of strategic marketing
173
International journal of electronic customer relationship management : IJECRM
152
Journal of marketing
129
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
119
Journal of hospitality marketing & management
117
Journal of service research : JSR
117
European Journal of Marketing
115
Tourism management : research, policies, practice
115
Journal of retailing
112
Journal of service management
111
The journal of product & brand management
110
Marketing intelligence & planning
109
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of Business & Industrial Marketing
105
Gabler Edition Wissenschaft
104
Cogent business & management
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Psychology & marketing
103
European journal of marketing : EJM
96
Services marketing quarterly
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Service business
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Journal of Services Marketing
80
European journal of operational research : EJOR
76
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
27,019
Other ZBW resources
790
USB Cologne (EcoSocSci)
433
RePEc
288
EconStor
77
BASE
72
OLC EcoSci
26
USB Cologne (business full texts)
10
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281
Direktmarketing
Bruns, Jürgen
-
1998
Persistent link: https://www.econbiz.de/10000673270
Saved in:
282
Call-Center-profi : Magazin für professionelles Servicemanagement
Wiesbaden : SFO Medien
;
anfangs: Wiesbaden : Gabler, …
;
…
-
1998,[1]-[2]; 1998,3 -
Persistent link: https://www.econbiz.de/10000676519
Saved in:
283
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
284
Salesmanship : Personal communications and persuasion in marketing
Stroh, Thomas F.
-
1966
Persistent link: https://www.econbiz.de/10000567745
Saved in:
285
Erfolgreiches
Direkt-Marketing
Schneider, Manfred
-
1980
Persistent link: https://www.econbiz.de/10000039134
Saved in:
286
Erfolgsbedingungen der Kommunikation im Direct-Marketing
Dallmer, Heinz
-
1979
Persistent link: https://www.econbiz.de/10000049989
Saved in:
287
Die besten
Direktmarketing
-Kampagnen ; [1]
Fischer, Heinz
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10000082257
Saved in:
288
MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung, Werbung und Marketing]
Rapp, Stan
;
Collins, Thomas L.
-
1988
Persistent link: https://www.econbiz.de/10000083346
Saved in:
289
direkt-marketing
Dallmer, Heinz
(
contributor
)
-
1991
-
6., völlig überarb. Aufl., Nachdr.
Persistent link: https://www.econbiz.de/10000087835
Saved in:
290
Farmer-to-consumer direct marketing in six states
Henderson, Peter L
;
Linstrom, Harold R.
-
1980
Persistent link: https://www.econbiz.de/10000007780
Saved in:
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