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Frugal innovation in the context of developed ecomomies has witnessed increasing interest in recent years. For Western multinational companies (MNCs) emerging markets represent promising opportunities for growth as well as the threat of new local competitors. Furthermore, economic developments...
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Innovative, distinct products and no cheaper copies of the rich world are essential in order to succeed at the Base of the Pyramid (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution spaces, which are both difficult to access. Literature proposes...
Persistent link: https://www.econbiz.de/10010311086
Recent years have seen the emergence of low-cost innovations targeted at economically weaker sections of the society, seeking to align business with social welfare. In many instances, results on the ground have been, however, rather sobering as firms have generally (probably justifiably) worried...
Persistent link: https://www.econbiz.de/10010311087
Prior research on user innovation has concentrated on markets in which products (e.g., mountain bikes, kitesurfing equipment, tools, etc.) are typically purchased by those users who modify them. However, in numerous markets, this is not the case, for example, those in which equipment is rented....
Persistent link: https://www.econbiz.de/10010311088
[Introduction ...] The ability to successfully drive disruptive innovations from within the organization will be analyzed through the lens of organizational ambidexterity. Ambidexterity is the ability of organizations to successfully balance exploration and exploitation. The manifestation of...
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The importance of growing economic powerhouses like India and China is increasing. Consequently, cost effective products and services and therefore, Frugal Innovations provide attractive business opportunities for globally operating companies. However, not all organizations seem to recognize...
Persistent link: https://www.econbiz.de/10012162751
The deeply rooted changes in the structure of the Japanese population raise a number of critical questions that companies need to address. Demographic change is already influencing human resource management, marketing and sales in many companies today. This trend is likely to continue.Although...
Persistent link: https://www.econbiz.de/10009418728
As attention around environmental sustainability themes is increasing, a multiple attribute environmental sustainability philosophy called Cradle to Cradle (C2C) has recently been developed and presented. The C2C concept provides a new vision of environmental sustainability to companies, to do...
Persistent link: https://www.econbiz.de/10012143073