Muhammad Imran Hanif; Asgher, Muhammad Umer - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 670-694
innovation strategies to augment and synergize performance of their services. …This study empirically examines the relationship between service innovation and service innovation performance …. Typology of service innovation (SI) based on new service offering/product (NSO), new service process (NSP) and new service …