Han, Heesup; Kiatkawsin, Kiattipoom; Kim, Wansoo - In: International Journal of Contemporary Hospitality Management 31 (2019) 1, pp. 474-495
Purpose: The purpose of this paper is to examine the intricate associations among the performance of ambient atmospherics, emotional experiences, overall image and guest satisfaction and test the influence of these relationships on loyalty intentions by considering the moderating impact of...