Our paper focuses on a pattern of bank interest margin determination with entry competition in which a bank with home … brand identity extends its advantage to an imperfectly competitive target market. We show that the bank with brand … has the opposite results. We argue that strategy on bank branding can be recognized as a high market share and low return …

study is the first to examine the impact of brand attachment on the consumer-bank relationship within the context of brand …Purpose – This research aims to examine the role of consumers’ brand trust and attachment on advocacy intention before … and after the occurrence of brand misconduct in retail banking. In addition, the influence of brand attachment on …