Lichtenthal, J. David; Iyer, Gopalkrishnan R.; Busch, … - In: Journal of Business & Industrial Marketing 21 (2006) 7, pp. 414-421
Purpose – This paper seeks to argue that a business‐marketing outlook is a lucid perspective for enhancing the value of business school faculty services provision and administration. Given the number of scholars worldwide in the area of business marketing (several hundred) compared with the...