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Developing a qualitative understanding of university‐corporate education partnerships

Ryan, Lindsay - In: Management Decision 45 (2007) 2, pp. 153-160

Purpose – Collaborations between universities and industry to develop and deliver customised corporate education programs are increasing. The purpose of this paper is to assist managers to make an informed decision on the structure and approach to their corporate education programs by...

Persistent link: https://www.econbiz.de/10014932734

Journal rankings and the ABS Journal Quality Guide

Morris, Huw; Harvey, Charles; Kelly, Aidan - In: Management Decision 47 (2009) 9, pp. 1441-1451

Purpose – The purpose of this paper is to provide an outline of the arguments for and against different types of journal ranking lists, and, against this background, an account of the development of the Association of Business Schools' (ABS) Journal Quality Guide . Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014933001

Service ecosystems, markets and business networks

Holmqvist, Jonas; Diaz Ruiz, Carlos - In: The TQM Journal 29 (2017) 6, pp. 800-810

Purpose Recent research demonstrates how firms strive to shape their business environment and level the playing field in their favor. To explain this phenomenon, business scholars use competing notions: markets, business networks and service ecosystems. The purpose of this paper is to identify...

Persistent link: https://www.econbiz.de/10015032231

Six sigma education: a critical role for academia

Mitra, Amitava - In: The TQM Magazine 16 (2004) 4, pp. 293-302

Persistent link: https://www.econbiz.de/10015033056

Subnational institutions and open innovation: evidence from China

Sun, Fei; Hong, Junjie; Ma, Xiuying; Wang, Chengqi - In: Management Decision 55 (2017) 9, pp. 1942-1955

Purpose The purpose of this paper is to examine how subnational institutions within a country explain the performance consequences of open innovation (OI) in emerging market enterprises (EMEs). Design/methodology/approach The paper conducts a regression analysis by using a novel panel data set...

Persistent link: https://www.econbiz.de/10014936339

A marketing scheme for making money off innocent people: A user's manual

Basu, Kaushik - 2009

Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...

Persistent link: https://www.econbiz.de/10010292071

Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary

Nagy, Szabolcs - In: „Mérleg és Kihívások” - IX. Nemzetközi …, (pp. 103-112). 2015

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Persistent link: https://www.econbiz.de/10011381243

Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Persistent link: https://www.econbiz.de/10010352742

Nutzen von Gütesiegeln für touristische Anbieter von Wellnessleistungen

Voshage, Ina - In: Zeitschrift für Tourismuswissenschaft 7 (2015) 2, pp. 223-230

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

Persistent link: https://www.econbiz.de/10014624402

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736