This paper aims to provide a better understanding of marketing issues relevant to sustainable tourism development …. Marketing issues are of crucial importance for Russian regions with unique landscapes and many small towns with their ancient … contribute to the literature on tourism marketing and sustainable regional development in emerging markets by shedding light on …

also being captured at IUBH, in particular in the Bachelor & Master program "Marketing management". In this paper, six …, Erfurt, Hamburg, Munich and Vienna to analyze sustainability topics within marketing. More specifically, the paper describes … and by creating a marketing plan. Overall, this paper gives a holistic view for teaching staff on how to incorporate …

' attitude toward marketing activities influences the time balance between auditing and marketing activities and attitude toward … marketing has a positive significant relationship with balance time between auditing and marketing activities. And the attitude … of auditors toward marketing has a positive significant relationship with attitude toward corporate governance. Also, the …

Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben … aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu …, im Gegenteil, dies ist eine grundsätzliche Aufgabe von Werbung. Doch worin besteht der Reiz des Influencer Marketing …