This paper analyses the challenges faced by European healthcare providers in an increasingly competitive world economy. It does this by providing the servicescape framework for analysis, as well as using supportive data on the current situation of European healthcare provision. Evidence suggests...

Much has been made of the importance of emerging markets and transition economies as the future of the software industry. This paper sets out to explain the main reasons why these markets are proving attractive to Foreign Direct Investment in Romania by examining theories of internationalisation...

US companies more openly admit the growth of offshore outsourcing to countries like India and China now that presidential elections are over. The rise of India and China as potentially high technology software competitors and important participant in the world's software industry has seemingly...

Purpose – The purpose of this paper is to explore the challenges faced by European leaders in the twenty‐first century economy. Design/methodology/approach – The paper is an exploratory and expository review of the relationship and contributions made by politicians of individual countries....

Purpose – The purpose of this paper is to offer a point of view on the challenges China faces competing in a twenty‐first century software industry. Design/methodology/approach – The approach taken was desk research and conversations with other academics and industry experts. Findings –...

Purpose – This paper sets out to examine the increasing importance of small firms in the European Union (FEU). It further contrasts policy making in EU member states and it traces the development of an emerging EU‐wide policy‐making process. Design/methodology/approach – Theories of...

Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India...

Purpose – The purpose of this paper is to explore the challenges faced by corporations in incorporating ethics into their strategic management processes. Design/methodological approach – The research is based on a survey of the issues and the literature published in Europe, North America and...