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Customer equity management : opportunities and threats from new technologies

Srinivasan, Raji - In: Handbook of research on customer equity in marketing, (pp. 382-398). 2015

Persistent link: https://www.econbiz.de/10010483418

Marketing metrics for B2B firms

Srinivasan, Raji - In: Handbook of business-to-business marketing, (pp. 715-730). 2012

Persistent link: https://www.econbiz.de/10009500106

Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Srinivasan, Raji; Haunschild, Pamela; Grewal, Rajdeep - In: Management Science 53 (2007) 1, pp. 16-28

Technological developments combine previously distinct technologies that result in converging markets. In converging markets, firms from different industries compete against each other, often for the first time. We propose that firms introducing new products in converging markets will learn...

Persistent link: https://www.econbiz.de/10009208932

Will haste make waste : A counter‐point to the benefits of accelerating innovations

Srinivasan, Raji - In: Journal of Product Innovation Management 38 (2021) 2, pp. 242-244

Persistent link: https://www.econbiz.de/10012538223

Calculating, creating, and claiming value in business markets: Status and research agenda

Lilien, Gary; Grewal, Rajdeep; Bowman, Douglas; Ding, Min; … - In: Marketing Letters 21 (2010) 3, pp. 287-299

Persistent link: https://www.econbiz.de/10008526559

Performance determinants for male and female entrepreneurs

Srinivasan, Raji; Woo, Carolyn Y.; Cooper, Arnold C. - 1994

Persistent link: https://www.econbiz.de/10000890716

Advertising effectiveness : the moderating effect of firm strategy

McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 207-224

Persistent link: https://www.econbiz.de/10011485280

Cross-buying after product failure recovery? : depends on how you feel about it

Umashankar, Nita; Srinivasan, Raji; Parker, Jeffrey R. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10011450442

Digital multisided platforms : an innovation research agenda

Srinivasan, Raji; Ramani, Nandini - In: Handbook of research on new product development, (pp. 127-145). 2019

Persistent link: https://www.econbiz.de/10012125117

With power comes responsibility : how powerful marketing departments can help prevent myopic management

Srinivasan, Raji; Ramani, Nandini - In: Journal of marketing 83 (2019) 3, pp. 108-125

Persistent link: https://www.econbiz.de/10012176004