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Essays in direct marketing : u...
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Mahajan, Vijay
200
Muller, Eitan
26
Hofstede, Frenkel ter
20
Wedel, Michel
16
Prasad, Ashutosh
14
Venkatesh, R.
12
Wind, Yoram
12
Kashmiri, Saim
11
Hofstede, Frenkel Ter
9
Wind, Jerry
9
Peterson, Robert A.
8
Sharma, Subhash
7
Ter Hofstede, Frenkel
7
ter Hofstede, Frenkel
6
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5
Chitturi, Ravindra
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Steenkamp, Jan-Benedict E.M.
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
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DeSarbo, Wayne S.
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Geylani, Tansev
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Krishnan, V.
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Rao, Vithala R.
4
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Bhattacharya, Shantanu
3
Brower, Jacob
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Duan, Jason A.
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Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
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3
Liu, Zhuping
3
Navin, T.
3
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3
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International Food Policy Research Institute (IFPRI)
1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
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Journal of marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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14
Journal of marketing research : JMR
13
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12
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11
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8
Economics letters
4
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4
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3
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3
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3
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3
Economic and political weekly : a Sameeksha Trust publ
2
Economics Letters
2
European financial management : the journal of the European Financial Management Association
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of Business Research
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing science
2
Series on econometrics and management sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
2020 vision briefs
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Digital marketing : global strategies from the world's leading experts
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1
European Journal of Operational Research
1
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1
From microfinance to small business finance : the business case for private capital investments
1
Fundamentals of marketing research ; Vol. 4
1
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ECONIS (ZBW)
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OLC EcoSci
68
RePEc
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USB Cologne (EcoSocSci)
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BASE
1
Other ZBW resources
1
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151
From the Editor
Mahajan, Vijay
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 423
Persistent link: https://www.econbiz.de/10006670184
Saved in:
152
From the Editor
Mahajan, Vijay
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 423
Persistent link: https://www.econbiz.de/10006672521
Saved in:
153
Issues and Opportunities in New Product Development: An Introduction to the Special Issue
Wind, Jerry
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10006675261
Saved in:
154
Editorial
Mahajan, Vijay
- In:
Journal of marketing research : JMR
32
(
1995
)
1
,
pp. III
Persistent link: https://www.econbiz.de/10006683094
Saved in:
155
Products with Branded Components: An Approach for Premium Pricing and Partner Selection
Venkatesh, R.
;
Mahajan, Vijay
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
2
,
pp. 146-165
Persistent link: https://www.econbiz.de/10006923277
Saved in:
156
Diffusion of New Products: Empirical Generalizations and Managerial Uses
Mahajan, Vijay
;
Muller, Eitan
;
Bass, Frank M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G79
Persistent link: https://www.econbiz.de/10006936053
Saved in:
157
PERSPECTIVE: Revisiting the Digital Divide: An Analysis of Mobile Technology Depth and Service Breadth in the BRIC Countries
Chircu, Alinam
;
Mahajan, Vijay
- In:
The journal of product innovation management : an …
26
(
2009
)
4
,
pp. 455-466
Persistent link: https://www.econbiz.de/10008249139
Saved in:
158
Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams
Nath, Pravin
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10008171125
Saved in:
159
What's in a name?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 271-281
Persistent link: https://www.econbiz.de/10008451600
Saved in:
160
Optimal Bundling of Technological Products with Network Externality
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
Management science : journal of the Institute for …
56
(
2010
)
12
,
pp. 2224-2237
Persistent link: https://www.econbiz.de/10008760781
Saved in:
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