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Linking social media marketing to restaurant performance : the moderating role of advertising expenditure
Han, Wenjia; Ozdemir, Ozgur; Agarwal, Shivam - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1852-1870
Persistent link: https://www.econbiz.de/10015053145
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Advertising fee as a new supply chain coordination approach between hotels and online travel agencies
Chen, Chi-Jen - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2422-2441
Persistent link: https://www.econbiz.de/10015053497