Basu, Arnab K. (contributor); Hicks, Robert L. (contributor) - 2008
respect to coffee affect consumers' willingness to pay in the United States and in Germany. We provide respondents (University … students in the U.S and Germany) information regarding hypothetical benefits of the Fair Trade Coffee program on its intended … preference conjoint methods test how this performance criterion relates to the willingness to pay for Fair Trade Coffee. Our …