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Bray, Jeffery P. - 2009

It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions. The focus of this paper is the impact such concerns may hold in clothing purchase decision...

Persistent link: https://www.econbiz.de/10009429841

Relationship Value Of Firms in Alliance Capitalism and Implications For FDI

Eng, Teck-Yong - 2007

An important operational aspect of international business is the coordination of widely dispersed resources of their …

Persistent link: https://www.econbiz.de/10009429846

Customer Portfolio Planning in a Business Network Context

Eng, Teck-Yong - 2008

In an increasingly globalised business environment, it is no longer adequate to analyse and develop supplier …-customer relationship portfolios without consideration of a firm's network relationships. While research in business relationships has … that includes four levels of business relationships, and integrates a resource-based view and industry determinants of …

Persistent link: https://www.econbiz.de/10009429848

Relationship Marketing in Consumer Markets: The Paradigm That Refused to Shift

Marandi, E.; Robson, Julie - 2008

The last two decades of the last century witnessed the rapid rise to prominence of the concept of relationship marketing. A prolifera of papers were published and many claimed that a new dawn in marketing had begun, and that a paradigm shift had taken place (see for example, Gummesson, 1997;...

Persistent link: https://www.econbiz.de/10009429849

Internal Marketing and Customer Orientation within Small Insurance Brokers in the UK

Ali, N.; Robson, Julie; Sekhon, Y. - 2008

In order for service companies to have satisfied customers, they need satisfied employees (George, 1977). Internal marketing aims to encourage employees to be customer oriented which in turn should lead to delivering better service quality and satisfied customers. Research on internal marketing...

Persistent link: https://www.econbiz.de/10009429850

Coping with outsourcing: an interaction and network perspective

Johnsen, Rhona; Johnsen, T.; Angeli Arab, R. - 2006

Many companies that have undertaken outsourcing projects have found themselves struggling to control the activity they once controlled in-house. This paper proposes that the root of the problem is often that companies fail to recognise the importance of managing the relationship between the...

Persistent link: https://www.econbiz.de/10009429856

International market development through networks: the case of the Ayrshire knitwear sector

Johnsen, Rhona; Johnsen, T. - 1999

Within the Ayrshire knitwear industry in Scotland, a group of small- and medium-sized enterprises (SMEs) have formed a network with the purpose of developing group branded products for export markets. The initiative was instigated by the Ayrshire Textile Group (ATG), which was created in 1991 as...

Persistent link: https://www.econbiz.de/10009429860

Exploring the concepts and practices of relationship marketing within Taiwanese banks.

Su, Ying-Yueh - 2009

Relationship marketing (RM) is a concept developed in the Western literature which came to prominence in the 1980s. Few studies have, however, considered RM is an Eastern context and in particular the connection RM has with guanxi, the personal relationship or connections found in Chinese based...

Persistent link: https://www.econbiz.de/10009429862

Economies of scale and capital utilisation in the English and Welsh water supply industry

Ashton, J.K. - 1999

This study estimates a variable cost model of the UK water industry. From this variable cost function, estimates of economies of scale and economies of capital utilisation and capacity utilisation are made. The data used in the study consists of 20 English and Welsh water companies. The results...

Persistent link: https://www.econbiz.de/10009429869

Small Firms Investment: A Search For The Motivations 1999-2002

Hankinson, Alan - 2002

in the south of England. The results were published in the International Small Business Journal 1984. This research has …

Persistent link: https://www.econbiz.de/10009429872