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An important operational aspect of international business is the coordination of widely dispersed resources of their …
Persistent link: https://www.econbiz.de/10009429846
In electronic markets, the Internet creates new network structures that enable firms to integrate cross-functional activities at relatively low cost and eliminate non-value-adding activities. However, there is little empirical evidence on how structural characteristics of network organization...
Persistent link: https://www.econbiz.de/10009429847
In an increasingly globalised business environment, it is no longer adequate to analyse and develop supplier …-customer relationship portfolios without consideration of a firm's network relationships. While research in business relationships has … that includes four levels of business relationships, and integrates a resource-based view and industry determinants of …
Persistent link: https://www.econbiz.de/10009429848
The last two decades of the last century witnessed the rapid rise to prominence of the concept of relationship marketing. A prolifera of papers were published and many claimed that a new dawn in marketing had begun, and that a paradigm shift had taken place (see for example, Gummesson, 1997;...
Persistent link: https://www.econbiz.de/10009429849
In order for service companies to have satisfied customers, they need satisfied employees (George, 1977). Internal marketing aims to encourage employees to be customer oriented which in turn should lead to delivering better service quality and satisfied customers. Research on internal marketing...
Persistent link: https://www.econbiz.de/10009429850
Many companies that have undertaken outsourcing projects have found themselves struggling to control the activity they once controlled in-house. This paper proposes that the root of the problem is often that companies fail to recognise the importance of managing the relationship between the...
Persistent link: https://www.econbiz.de/10009429856
Within the Ayrshire knitwear industry in Scotland, a group of small- and medium-sized enterprises (SMEs) have formed a network with the purpose of developing group branded products for export markets. The initiative was instigated by the Ayrshire Textile Group (ATG), which was created in 1991 as...
Persistent link: https://www.econbiz.de/10009429860
Relationship marketing (RM) is a concept developed in the Western literature which came to prominence in the 1980s. Few studies have, however, considered RM is an Eastern context and in particular the connection RM has with guanxi, the personal relationship or connections found in Chinese based...
Persistent link: https://www.econbiz.de/10009429862
This study estimates a variable cost model of the UK water industry. From this variable cost function, estimates of economies of scale and economies of capital utilisation and capacity utilisation are made. The data used in the study consists of 20 English and Welsh water companies. The results...
Persistent link: https://www.econbiz.de/10009429869
in the south of England. The results were published in the International Small Business Journal 1984. This research has …
Persistent link: https://www.econbiz.de/10009429872