Purpose: This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various aspects of customer-to-customer (C2C)...

Purpose: Due to product diversity, traditional quality signals in the hotel industry such as star ratings and brand affiliation do not work well in the accommodation booking process on the sharing economy platform. From a suppliers’ perspective, this study aims to apply the signaling theory...

Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability. Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...

Purpose: Technology revolutionises the tourism industry and determines the strategy and competitiveness of tourism organisations and destinations. This paper aims to explore the transformational and disruptive nature of technology for tourism. Design/methodology/approach: This paper is based on...