business-to consumer marketing, no significant studies have looked at business-to-business marketing, especially the … Internet and industrial environment that need to be considered for their international business decisions. The findings reveal … key components that have direct impact upon manufacturing SMEs when engaging in network business activities. Moreover, the …

may be pivotal to the success of their entire business model? Senior executives need to be aware of the knowledge risks … to their company so that they can implement strategies to minimise the potentially damaging effects to their business of … practical experience, know-how and know-who. A business needs both types of knowledge as one without the other is often …

now seeing business failures at an all time high. Those businesses that survive are often those with a unique offering … that customers cannot avoid/ignore, or those that evolve their business models to ensure that they remain competitive and … financially viable. The good news is that once the economy recovers, the surviving businesses will not only still be in business …

out how dominant firms in a market with strong network effects adopt business innovations to sustain their market …