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In this paper, it is argued that the connectivity of the networked market permits market participants to perceive causal relationships between consumer behaviour and its effects on others. The thesis is put forward that the globally networked markets of the information age give birth to new...
Persistent link: https://www.econbiz.de/10009429730
This paper sets out to conceptually explore emerging communication patterns online and apparently deviant behaviours they can sustain within the scope of consumer-producer relationships as power struggles. In addition it seeks to advance a conceptualisation of the balancing of power between...
Persistent link: https://www.econbiz.de/10009429731
In this paper two online activities are discussed that are becoming increasingly interesting to organisations because they suggest a potential change in the balance of power between producers and consumers. The activities are peer-to-peer (P2P) file-sharing and online groups. An analysis is...
Persistent link: https://www.econbiz.de/10009429733
This paper explores managerial issues in call centres through two intensive case studies in UK organisations, supplemented by interviews with five operations managers in other call centres. The research explores key issues from the perspective of managers, team leaders, and customer-service...
Persistent link: https://www.econbiz.de/10009429734
Both business and consumer markets of food and drink are increasingly changing, concomitant with changing consumer … for the way firms in the food and drink industry conduct their business. Nevertheless, unlike large firms, small suppliers …
Persistent link: https://www.econbiz.de/10009429738
Wages in Eastern Germany have risen in excess of productivity growth. The usual argument is that this has been one of the main reasons for the unprecedented level of mass unemployment which has emerged in this decade. This paper argues, however, that the growth of wages, in combination with...
Persistent link: https://www.econbiz.de/10009429745
This paper presents the findings of a case based study that will explore the initial implementation of the Business …
Persistent link: https://www.econbiz.de/10009429754
A generation has passed since the term relationship marketing was first defined, yet this concept remains illusive, fragmented, and dominated by isolated theoretical frameworks. As this paradigm moves uneasily into its second generation, it is now increasingly characterised by a polarization of...
Persistent link: https://www.econbiz.de/10009429761
organisational problems. The question of how best to develop a future business strategy is such a problem. Existing literature on …
Persistent link: https://www.econbiz.de/10009429764
Purpose – To investigate the area of price endings to determine which groups of consumers are more likely to use odd-endings as opposed to round-endings. Design/methodology/approach – A questionnaire was developed that tested respondents' use of odd-endings as opposed to round-endings...
Persistent link: https://www.econbiz.de/10009429765