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In today's intense global competition, a firm's ability to learn from its networks of business relationships is an … resource linkages among business partners tied together by interconnected resources. This has the potential of increasing the … relationship value of a firm in terms of knowledge created through interactions among firms in the business network. Prior research …
Persistent link: https://www.econbiz.de/10009429824
This conceptual article explores the ways in which strategy is being conceived in business networks. The dominant … integration between causal mechanism of business relationships and network context. It is suggested that an analysis of the …
Persistent link: https://www.econbiz.de/10009429825
A review of the literature highlights that strategy analysis of business relationships based on the industrial … on relationship performance in a business network context. A total of 358 business relationships from UK-based food …
Persistent link: https://www.econbiz.de/10009429826
Organizational norms as a set of embedded values and beliefs have long been recognized in literature to provide norms that bind individuals into collectivities. Drawing on resource dependence and relational marketing theories, the present study specifies five organizational norms: cooperative,...
Persistent link: https://www.econbiz.de/10009429827
Globalization and the Internet are creating a new form of network organization characterized by networks of cooperating and competing firms. The concept of network organization advocates flexible and open organizational structures that would improve coordination among organizational units and...
Persistent link: https://www.econbiz.de/10009429828
retention and business acquisition is also investigated. In order to ensure true customer relationship building it is vital for … personalised service. Business acquisition through customer retention is likely to be a key strategy in future through the use of …
Persistent link: https://www.econbiz.de/10009429829
any respect for geographic or organisational boundaries and companies will have to forge new business models, involving …
Persistent link: https://www.econbiz.de/10009429830
approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business … (B2B) and Business-to-Consumer (B2C) markets. Although B2C leisure transactions currently account for just 1% of the … players will need to ensure their e-business model adds value for the customer, otherwise their position in the value chain …
Persistent link: https://www.econbiz.de/10009429831
Firms devote increasing funds and resources to cause -related marketing (CRM). This report seeks to uncover some of the factors that explain how firms choose between competing social causes in the development of their CRM strategy. The behavior of firms traded on the London Stock Exchange is...
Persistent link: https://www.econbiz.de/10009429839
The purpose of cause-related marketing (CRM) is to publicise and capitalise on a firm’s corporate social performance (CSP) by enhancing its legitimacy in the eyes of its stakeholders. This study focuses on the firm’s internal stakeholders – i.e. its employees – and the extent of their...
Persistent link: https://www.econbiz.de/10009429840