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Alford, Philip - 2001

any respect for geographic or organisational boundaries and companies will have to forge new business models, involving …

Persistent link: https://www.econbiz.de/10009429830

E-Business Models In The Travel Industry

Alford, Philip - 2000

approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business … (B2B) and Business-to-Consumer (B2C) markets. Although B2C leisure transactions currently account for just 1% of the … players will need to ensure their e-business model adds value for the customer, otherwise their position in the value chain …

Persistent link: https://www.econbiz.de/10009429831

Liston-Heyes, Catherine; Liu, Chih-Yao Gordon - 2010

Firms devote increasing funds and resources to cause -related marketing (CRM). This report seeks to uncover some of the factors that explain how firms choose between competing social causes in the development of their CRM strategy. The behavior of firms traded on the London Stock Exchange is...

Persistent link: https://www.econbiz.de/10009429839

Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Liu, Chih-Yao Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - 2010

The purpose of cause-related marketing (CRM) is to publicise and capitalise on a firm’s corporate social performance (CSP) by enhancing its legitimacy in the eyes of its stakeholders. This study focuses on the firm’s internal stakeholders – i.e. its employees – and the extent of their...

Persistent link: https://www.econbiz.de/10009429840

Ethical Dimensions in Clothing Purchase

Bray, Jeffery P. - 2009

It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions. The focus of this paper is the impact such concerns may hold in clothing purchase decision...

Persistent link: https://www.econbiz.de/10009429841

Relationship Value Of Firms in Alliance Capitalism and Implications For FDI

Eng, Teck-Yong - 2007

An important operational aspect of international business is the coordination of widely dispersed resources of their …

Persistent link: https://www.econbiz.de/10009429846

The Effects of the Internet on Network Structures and Business Performance

Eng, Teck-Yong - 2008

In electronic markets, the Internet creates new network structures that enable firms to integrate cross-functional activities at relatively low cost and eliminate non-value-adding activities. However, there is little empirical evidence on how structural characteristics of network organization...

Persistent link: https://www.econbiz.de/10009429847

Customer Portfolio Planning in a Business Network Context

Eng, Teck-Yong - 2008

In an increasingly globalised business environment, it is no longer adequate to analyse and develop supplier …-customer relationship portfolios without consideration of a firm's network relationships. While research in business relationships has … that includes four levels of business relationships, and integrates a resource-based view and industry determinants of …

Persistent link: https://www.econbiz.de/10009429848

Relationship Marketing in Consumer Markets: The Paradigm That Refused to Shift

Marandi, E.; Robson, Julie - 2008

The last two decades of the last century witnessed the rapid rise to prominence of the concept of relationship marketing. A prolifera of papers were published and many claimed that a new dawn in marketing had begun, and that a paradigm shift had taken place (see for example, Gummesson, 1997;...

Persistent link: https://www.econbiz.de/10009429849

Internal Marketing and Customer Orientation within Small Insurance Brokers in the UK

Ali, N.; Robson, Julie; Sekhon, Y. - 2008

In order for service companies to have satisfied customers, they need satisfied employees (George, 1977). Internal marketing aims to encourage employees to be customer oriented which in turn should lead to delivering better service quality and satisfied customers. Research on internal marketing...

Persistent link: https://www.econbiz.de/10009429850