The expense of implementing marketing strategies has always been classified as a cost to the firm. However, recent … research augments the growing body of research examining the interface between the marketing and financial departments. The … deploy them successfully to achieve a sustainable competitive advantage. Specifically, the role marketing assets (relational …

Value-based management systems focus on wealth and the wealth creation process and promote the generation of value for …

Value-based management systems concentrate on actions that generate value for the shareholders in the wealth creation …

mainly attributed to Taiwan's core competence in manufacturing and management and higher overall transaction costs of IT … due to higher transaction costs caused by certain attributes. To solve this problem, firms' management should aim at …

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

Department of Hotel, Restaurant, Institution Management and Dietetics …

The concept of Master Thesis "Development of the Software for Business Management Simulation" presented by Stanislav … developed business management simulator can operate via internet. There are the following distinct advantages: 1) Higher …

Management training has been considered as an important issue attracting the interest of several individuals and … aspects of management training that may result from different features of organizations and countries concerned. However …, there has been little research on the relationships between organizational characteristics and the need for management …