importance of sales force compensation, the marketing literature on the topic is rather limited. Of the existing sales …

marketing discipline. The promotional alliance is defined within this research as a strategic alliance based on resource … context, the racing teams acted as the promoting enterprises charged with providing the marketing platform to meet their …

relationship with its antecedents is empirically tested. Using theoretical perspectives from ecology, marketing, and strategic … management, this study builds an integrated model of corporate environmentalism including its antecedents and consequences …. Public concern, threat of legislation, top management commitment, long term focus, and the need for competitive advantage are …

marketing strategy, brand management, product development and the retail environment, presenting opportunities for marketing … marketing research and consumer research. Specifically, issues of researching female consumers not as prey for marketers but as …

the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …

Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …