Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …

-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …

, finance, marketing, management and psychology, factors, outcome, and the solutions of supply chain finance, with a review and … Financial Management (JRFM). The topics covered include the rising complexity of bank regulatory capital requirements from …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …