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Universal Service Provision in Western China

Wu, Feng - 2007

Universal telecommunications services provision is an important factor in reducing regional disparities in China and ensuring sustainable economic development, social equity, and national stability. This study, by drawing on the universal service concept and institutionalism policy research,...

Persistent link: https://www.econbiz.de/10009449925

BARRIERS TO ENTRY ANALYSIS OF BROADBAND MULTIPLE PLATFORMS: COMPARING THE U.S. AND SOUTH KOREA

PARK, EUN-A - 2007

This study intends: to clarify the various economic factors that could prevent or make it difficult for new entrants based on multiple platforms (i.e., xDSL, Cable modem, wireless, BPL, and satellite) to successfully enter the residential broadband access market; to compare the U.S. and South...

Persistent link: https://www.econbiz.de/10009449998

PROSUMER-CITIZENSHIP AND THE LOCAL: A CRITICAL CASE STUDY OF CONSUMER REVIEWING ON YELP.COM

Kuehn, Kathleen Mary - 2011

institutions traditionally responsible for the production of consumer culture and reputation management (e.g., local business … choices have been long constrained by a top-down corporate culture and marketing industry (e.g., Bruns, 2008; Jenkins, 2007 …

Persistent link: https://www.econbiz.de/10009450018

Strategies in International Broadcasting: A Grounded Analysis of Communication Values Across Cultures

Swartz, Brecken Chinn - 2006

This dissertation is a cross-cultural examination of strategic communication values that drive journalistic decision-making. Several issues are addressed: 1) developing tools to engage in systematic producer-centered qualitative media research across cultures , 2) testing a comprehensive...

Persistent link: https://www.econbiz.de/10009450828

COMPARATIVE STUDY OF THE PRACTICE OF PRODUCT PLACEMENT IN BOLLYWOOD AND HOLLYWOOD MOVIES

Gokhale, Shruti Vinayak - 2010

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15 Bollywood and 15 Hollywood movies from 2005 to 2009.Statistical tests showed that there were a significantly higher number of...

Persistent link: https://www.econbiz.de/10009460931

When trust is broken: A rhetorical analysis of nonprofit wrongdoing

Jones-Bodie, Ashley - 2008

This project explores the narratives of nonprofit wrongdoing through media coverage and organizational responses exhibited in four individual cases, representing four common types of nonprofit organizations and four distinct types of wrongdoing. Through a rhetorical analysis of nearly 450 texts,...

Persistent link: https://www.econbiz.de/10009430804

Active networking and innovation: An evaluation of active networking as a driver of accelerated Internet innovation.

Wood, James L. - Florida Atlantic University

Innovation has flourished at the edge of the Internet; however, the core has experienced a slower pace of innovation. This lag is impacting the pace of innovation at the edge and threatening quality as ad hoc solutions are implemented to overcome core network barriers to innovation. Active...

Persistent link: https://www.econbiz.de/10009431575

Approach to Risks of Marketing Activity

NASTASE, Dan - In: Romanian Statistical Review Supplement 60 (2012) 4, pp. 104-106

Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.

Persistent link: https://www.econbiz.de/10010598317

The Methodology in Empirical Sales Ethics Research: 1980–2010

McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147

sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …

Persistent link: https://www.econbiz.de/10011242092

МАРКЕТИНГ В УПРАВЛЕНИИ ИННОВАЦИОННОЙ ПРОДУКЦИЕЙ КАК ОДИН ИЗ АСПЕКТОВ ОБЕСПЕЧЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ПРЕДПРИЯТИЯ...

ВИТАЛЬЕВНА, ДЖЕМЕЛИНСКАЯ ЛЕСЯ - In: Бизнес Информ (2012) 3, pp. 244-248

Разработана модель процесса маркетингового управления инновационной продукцией с использованием объектов промышленной собственности, на уровне...

Persistent link: https://www.econbiz.de/10011216872