Pharmaceutical Policy of 2002 covering issues of pricing, ,marketing, size of market, quality, production, investment …

For an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing …, public policy, industry, or society in general. It finds that the academic audience for marketing research is: (1) often … under pressure, due to: (1) the difficult translation of academic marketing research to marketing education; (2) shifting …

In order to contain expenditures for pharmaceuticals, the latest healthcare reforms have focused on decentralising …

study the effect on R& D incentives of marketing strategies and regulatory instruments aimed at controlling pharmaceutical …