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71
Drug firms' payments and physicians’ prescribing behavior in Medicare Part D
Carey, Colleen
;
Lieber, Ethan M. J.
;
Miller, Sarah
- In:
Journal of public economics
197
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012798772
Saved in:
72
Identifikation marktspezifischer Erfolgsfaktoren : ein heuristisches Verfahren angewendet am Beispiel eines pharmazeutischen Teilmarktes
Heckner, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699715
Saved in:
73
Insurance-based
marketing
(IBM) : a prevalent
marketing
strategy
Zwier, Sandra
- In:
Journal of financial services marketing
26
(
2021
)
3
,
pp. 160-168
Persistent link: https://www.econbiz.de/10012601128
Saved in:
74
Missing the forest for the trees :
marketing
systems approach to pharmaceutical industry
marketing
practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
75
Pharmaceutical Patents : Incentives for R&D or
Marketing
?
Brekke, Kurt Richard
;
Straume, Odd Rune
-
2021
a larger share of the patent rent is spent on
marketing
, relative to R&D …
Persistent link: https://www.econbiz.de/10013316463
Saved in:
76
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
77
Marketing
analysis of the pharmaceutical manufacturing industry
Walton, James
;
Mason, Andrew
;
Mason, Kevin
- In:
Journal of international business and economics : JIBE
16
(
2016
)
4
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011602521
Saved in:
78
Bayer, ethics, and the anthrax scare : leveraging national crisis for a public relations bonanza
Gringarten, Hagai
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 69-79)
.
2019
Persistent link: https://www.econbiz.de/10012033767
Saved in:
79
Beyond innovation : pharmaceutical
marketing
, market structure and the importance of the "old" in West Germany, 1950-70
Kessel, Nils
- In:
Development of scientific marketing in the twentieth …
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011620211
Saved in:
80
Innovation, life cycles and cybernetics in
marketing
: theoretical conceps in the scientific
marketing
of drugs and their consequences
Thoms, Ulrike
- In:
Development of scientific marketing in the twentieth …
,
(pp. 29-42)
.
2017
Persistent link: https://www.econbiz.de/10011620220
Saved in:
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